It's on like Donkey Kong

Nintendo filed a trademark application for the phrase "it's on like Donkey Kong."

The company is filing the application ahead of the November 21st launch of the Wii title "Donkey Kong Country Returns". The difficulty, of course, will be to proving that the phrase hasn't already become open language through common usage.

Nintendo explains that it's "an old, popular Nintendo phrase that has a number of possible interpretations depending on how it's used. In addition to Nintendo's use, it has been used in popular music, television and film over the years, pointing to Donkey Kong's status as an enduring pop-culture icon and video game superstar."

At very least its a whole lotta publicity for the upcoming game which is the first of the DK genre to hit the Wii.

I reckon they should also patent "It's on like Donkey Kong BIATCH" from one of the greatest scenes in movie history. I am of course speaking of the dance-off between Stiffler and Bear in American Pie: The Wedding.
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